Nigeria's collective voice for consumer rights, advocacy, and empowerment.
Consumer Advocacy and Empowerment Foundation (CADEF) is a not-for-profit organization dedicated to the empowerment, protection, emancipation, and enlightenment of consumers in Nigeria. We raise awareness about standards for goods and services, enforcement, and legal processes, while nurturing entrepreneurship and empowerment across Nigeria.
An advocate for justice and fairness, fostering a culture of innovation and entrepreneurship that empowers individuals and transforms communities.
To promote a just and humane society through enhanced consumer protection, advocacy, entrepreneurship, and empowerment to strengthen sustainable economic growth.
Good governance, honesty, transparency and responsiveness in all we do.
Responsible stewardship of resources entrusted by partners, donors, and communities.
Promoting rule of law and advocating for human rights and access to justice.
Superior standards of work and service delivery, consistently applying utmost effort to achieve enduring impact.
We value and seek best practices for equitable access and opportunities for all.
CADEF ensures consumers, particularly the most vulnerable, can defend and safeguard their rights and have their voices heard on issues that concern them at every level of governance.
Read MoreWe seek to reduce the proliferation of sub-standard goods and services. Partnering with stakeholders to provide information, resources, testing, and demand for consumer compensation.
Read MoreWe believe in empowering individuals and groups to increase their autonomy and self-determination economically and socially, with a keen focus on women and youth entrepreneurship.
Read MoreCADEF operates across seven strategic thematic areas, driving systemic change in consumer protection, digital innovation, sustainable energy, and economic empowerment throughout Nigeria.
Advancing financial inclusion and protecting digital finance consumers across Nigeria's growing fintech ecosystem.
Championing affordable, reliable, and sustainable energy access for Nigerian consumers and communities.
Evidence-based research and rigorous policy analysis on key consumer issues driving systemic reform.
Ensuring AI technologies are deployed responsibly with consumer rights and inclusion at the core.
Driving climate action and sustainable consumption patterns for a resilient green economy.
Empowering women and youth entrepreneurs through skills, resources, and market access programs.
Advocating for universal consumer rights, social inclusion, and equitable access to goods and services.
Promoting responsible consumption patterns and sustainable production standards across Nigerian industries.
In partnership with Consumers International, CADEF launched the 'Consumer Voice for Fair Food Prices' project in November 2023 to address food pricing challenges affecting Nigerian households.
Learn MorePartnered with Jacob's Ladder Africa (JLA) to expand the Greenlabs community into Nigeria, bringing renewable energy innovation and entrepreneurship to West Africa's largest economy.
Learn MoreThe DER Stakeholders' Workshop 2025 convened key actors to shape Nigeria's distributed energy landscape, promoting access to clean and reliable energy solutions for all consumers.
Learn MoreCADEF participated in RegTech Africa 2025, championing inclusive consumer protection in digital financial services and bridging public interest with private innovation for vulnerable communities.
Learn MoreCADEF is conducting a landmark survey on added sugar in commercially produced baby cereals in Nigeria, generating critical evidence to drive regulatory reform and protect infant consumers.
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